SERVICES
Everything that gets you found and called
Take the whole program or the pieces you’re missing. Either way the work starts with an audit, runs in a fixed order, and gets reported against calls and form fills.
01
Local SEO & GBP
02
Technical audits
03
On-page optimization
04
Content strategy
05
Links & digital PR
06
AI search visibility
07
Ecommerce SEO
08
International SEO
01
Local SEO & Google Business Profile
The map pack is where home service work is won. We optimize your profile, define your service areas properly, build location pages that hold up, and put a review process in place your crews can actually follow.
Profile optimization
Categories, services, hours, photos, Q&A, and posts on a schedule.
Service areas
Set to where you actually work, not a 90-mile guess.
City & location pages
Written per city, with real detail — not spun templates.
Reviews & citations
Request flow after each job, plus consistent listings everywhere.
02
Technical SEO audits
A full crawl of your site and a written fix list in priority order. You get the reasoning and the expected effect of each item, so it’s usable whether we do the work or your developer does.
Crawl & indexing
What Google can reach, what it’s ignoring, and why.
Speed & Core Web Vitals
Mobile-first, since that’s how homeowners search.
Structure & internal links
Services, cities, and proof pages connected properly.
Schema & tracking
LocalBusiness markup and call/form tracking that reports honestly.
03
On-page & content optimization
Most sites already have the pages they need; they’re just written for the wrong search. We restructure and rewrite what you have so each page matches one clear job a homeowner is trying to get done.
Keyword mapping
One page, one intent — no two pages fighting each other.
Rewrites
Titles, headings, and body copy in plain customer language.
Conversion basics
Phone, form, and financing where people look for them.
Cannibalization cleanup
Merge or retire the pages diluting your rankings.
04
Content strategy & writing
Service pages, city pages, and answers to the questions homeowners ask before they book: cost, timeline, permits, insurance, warranty. Written by people who interview your crew, not by a template.
Service page library
One page per job you want more of, priced work included.
Cost & process guides
The searches that happen right before someone calls.
Project write-ups
Real jobs, real photos, real neighborhoods.
Editorial calendar
Seasonal, so storm and spring demand isn’t a surprise.
05
Link building & digital PR
Links from places that make sense for a contractor: suppliers, trade associations, local press, community sponsorships, and the directories homeowners actually use. No link farms, no guest post networks.
Local citations
Consistent name, address, and phone across every listing.
Supplier & association links
Manufacturer locators and trade bodies you already belong to.
Local press
Storm response, hiring, community work — pitched properly.
Toxic link cleanup
Undoing what a previous agency left behind.
06
AI search visibility
A growing share of “who should I hire” questions get answered by AI assistants and AI Overviews before anyone sees a list of links. We structure your site and your facts so you’re the business that gets named.
Answer-ready pages
Clear claims, prices, and coverage a model can quote.
Entity consistency
Same business facts everywhere you appear online.
Structured data
Services, areas, reviews, and FAQs marked up.
Assistant monitoring
We check what the major assistants say about you, monthly.
07
Ecommerce & product-page SEO
For businesses that sell materials or products alongside the service work: category and product pages built to rank and convert, without duplicating your way out of the index.
Category architecture
Built around how buyers shop, not how your ERP exports.
Product content
Specs, comparisons, and answers instead of supplier boilerplate.
Faceted navigation
Filters that don’t create thousands of thin pages.
Product schema
Price, stock, and review markup kept accurate.
08
International SEO
For operations running in more than one country: the right site structure, correct language and region signals, and content that reads as local in each market rather than translated.
Domain strategy
Subfolder, subdomain, or ccTLD — chosen with reasons.
Hreflang
Implemented and monitored, not set once and forgotten.
Local relevance
Currency, units, terminology, and local proof per market.
Market reporting
Rankings and leads split by country, not averaged.
How engagements are shaped
No public price list. We scope against your market and how much of the work you want to own.
OPTION A
Audit & roadmap
One-time. Full technical, local, and content review with a prioritized plan your team can execute.
OPTION B — MOST COMMON
Managed local SEO
Monthly. We own the program: profile, pages, content, links, and reporting on calls and forms.
OPTION C
Project work
Fixed scope: a migration, a city page build-out, a content library, or a link cleanup.
Not sure which parts you need?
Start with the free audit. We’ll tell you which of these would move your rankings first, and which you can skip for now.